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How to Migrate from Wix to WordPress

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When it comes to building a website, Wix and WordPress are two of the most popular platforms. Wix offers a user-friendly interface and drag-and-drop functionality, making it an excellent choice for beginners who want to create stylish websites without diving into technical details. However, WordPress is a powerful content management system (CMS) that powers over 40% of all websites on the internet. It offers unparalleled flexibility and customization options, thanks to its vast library of themes and plugins. If you’re considering a move, you’re probably asking: why should you migrate from Wix to WordPress?

While Wix is great for getting started, it can become limiting as your site grows. Migrating from Wix to WordPress offers more advanced features, better SEO control, and extensive customization options. If you want a scalable solution that can evolve with your needs, migrating to WordPress is a smart move.

Preparing to Migrate from Wix to WordPress

Backing Up Your Wix Site

Before starting the migration from Wix, it’s crucial to back up your Wix site. Although Wix doesn’t offer a direct backup feature, you can manually save your content. Copy important text content and download your images to your local drive. This step ensures that even if something goes wrong during the migration, you won’t lose your valuable content.

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Setting Up WordPress Hosting

The next step in the Wix to WordPress migration process is to set up hosting for your new WordPress site. Unlike Wix, which includes hosting in its subscription plans, WordPress requires you to choose your own hosting provider. The type of hosting you select can impact your site’s performance, security, and scalability.

Choosing the Right Hosting Provider

  • Shared Hosting: Affordable and suitable for beginners, but can be slow during peak times.
  • Managed WordPress Hosting: Optimized for WordPress, offering better performance and security.
  • VPS and Dedicated Hosting: Provides dedicated resources for better performance and security, ideal for high-traffic sites.

For more details on choosing the right hosting, check out our WordPress Hosting Guide.

Installing WordPress

One-Click Installation

Many hosting providers offer a one-click installation feature for WordPress. This is the easiest and quickest way to get your WordPress site up and running. Simply log into your hosting account, find the WordPress installation option, and follow the prompts. Within minutes, you’ll have a basic WordPress site ready for customization.

Manual Installation

For those who prefer a hands-on approach or if your hosting provider doesn’t offer a one-click installation, you can manually install WordPress. Download the latest version of WordPress from, upload it to your hosting account via FTP, and follow the installation instructions. This process requires a bit more technical know-how, but it’s a good skill to have if you plan to manage your site long-term.

For a detailed guide on manual installation, visit Installing WordPress.

Exporting Content from Wix

Exporting Your Wix Site Data

Wix does not have a direct export feature for all site content. However, you can export your blog posts via the Wix Blog Manager. Go to your Wix dashboard, navigate to the Blog Manager, and export your posts in XML format.

Handling Media Files

Media files (images, videos, etc.) do not get exported automatically. You will need to download these manually from your Wix site and then upload them to your new WordPress site. This can be time-consuming, but it’s essential for ensuring that your site looks complete and professional after the migration from Wix to WordPress.

Importing Content to WordPress

Using the WordPress Importer Tool

WordPress has a built-in importer tool that makes it relatively easy to bring in your Wix content. Go to your WordPress dashboard, navigate to “Tools,” and select “Import.” Choose the “WordPress” option, install the importer plugin if necessary, and upload the XML file you exported from Wix. This tool will guide you through the process of mapping authors and ensuring that your content is imported correctly.

Manual Content Transfer

For content that didn’t export correctly or at all, you’ll need to manually transfer it. This involves copying the text and media from your Wix site and pasting it into new posts or pages in WordPress. While tedious, this method ensures that you retain control over how your content appears on your new site.

Importing Pages and Posts

  • Setting Up the Structure: Recreate the structure of your Wix site in WordPress.
  • Formatting Issues and Fixes: Adjust formatting to ensure your content looks polished and professional.

For a step-by-step guide, visit Importing Content to WordPress.

Setting Up Your WordPress Theme

Choosing a Theme

Selecting the right theme is crucial for the look and feel of your WordPress site. There are thousands of free and premium themes available. Look for a theme that matches the aesthetic of your Wix site or use this as an opportunity to refresh your design. You can find themes at the WordPress Theme Directory or marketplaces like ThemeForest.

Installing and Customizing the Theme

Once you’ve chosen a theme, install it via the WordPress dashboard under “Appearance” > “Themes.” After installation, use the theme customizer to make adjustments. This includes setting up your header, footer, fonts, colors, and other design elements to match your branding.

Customization Tips

  • Adjusting the Layout: Use the theme customizer to tweak your layout.
  • Adding Custom CSS: For more advanced customizations, add custom CSS in the “Additional CSS” section.

For detailed instructions, visit Using Themes in WordPress.

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Setting Up Essential Plugins

SEO Plugins

Optimizing your site for search engines is crucial for driving traffic. Plugins like Yoast SEO or All in One SEO Pack can help you manage your on-page SEO, create sitemaps, and more. These tools offer guidance on optimizing your content and improving your site’s visibility in search results.

Backup Plugins

Regular backups are essential for protecting your site against data loss. Plugins like BackupGuard or BackupBuddy can automate the backup process, allowing you to restore your site quickly if something goes wrong.

Security Plugins

Securing your WordPress site is critical. Use plugins like Wordfence or Sucuri to protect against malware, brute force attacks, and other security threats. These plugins offer features like firewall protection, malware scanning, and login security.

Performance Optimization Plugins

Ensuring your site loads quickly is vital for both user experience and SEO. Plugins like WP Rocket or W3 Total Cache can help optimize your site’s performance by caching pages, optimizing your database, and more.

Plugin Recommendations

Besides the plugins mentioned above, consider installing:

  • Akismet: Protects your site from spam comments.
  • Jetpack: Enhances your site with features like social sharing, site stats, and security.
  • Contact Form 7: Creates customizable contact forms for your site.

Avoiding Plugin Overload

While plugins add functionality, be cautious about installing too many. Each plugin can impact your site’s performance and security. Choose plugins wisely and regularly review them to ensure they are still necessary and up-to-date.

Migrating Design Elements From Wix

Recreating the Design

To recreate your Wix design in WordPress, customize your chosen theme and possibly use a page builder plugin like Elementor, WP Bakery Page Builder, or Divi. Take note of your current design elements, such as fonts, colors, and layouts, and implement them in your new WordPress site.

Customizing Widgets and Sidebars

WordPress widgets and sidebars provide additional customization options. Use these to add features like recent posts, social media links, and custom menus to your site.

Setting Up Your WordPress Menus

Creating and Customizing Menus

Menus are crucial for site navigation. In WordPress, you can create and customize menus under “Appearance” > “Menus.” Add pages, posts, categories, and custom links to your menu, and arrange them to create a logical structure.

Menu Management Tips

  • Best Practices: Keep menus simple, use clear labels, and limit the number of items.
  • Handling Submenus: Organize content using submenus to improve navigation.

Redirecting URLs

Setting Up 301 Redirects

To maintain your SEO rankings and ensure a smooth transition for visitors, set up 301 redirects from your old Wix URLs to your new WordPress URLs. This tells search engines that your content has permanently moved, preserving your search engine rankings.

Using Redirection Plugins

Plugins like Redirection can help manage 301 redirects easily. Enter the old Wix URL and the new WordPress URL, and the plugin handles the rest.

Redirect Best Practices

  • Testing Redirects: After setting up redirects, test them to ensure they work correctly.
  • Avoiding Redirect Chains: Direct each URL to its new destination to maintain site speed and SEO.

Testing Your New WordPress Site

Reviewing Content

After migrating content from Wix, thoroughly review your site. Check pages, posts, and media for missing elements or formatting issues.

Checking Links and Functionality

Test internal and external links, forms, and interactive elements to ensure they work correctly.

Pre-Launch Checklist

  • Browser Compatibility: Check your site across browsers and devices using tools like BrowserStack.
  • Performance Testing: Use tools like GTmetrix to optimize site performance.

Launching Your WordPress Site

Updating DNS Settings

Update DNS settings to point your domain to your new WordPress site. This process can take up to 48 hours to propagate.

Going Live

After DNS changes propagate, your new WordPress site is live. Perform final checks to ensure everything works.

Post-Launch Steps

  • Monitoring Traffic: Use tools like Google Analytics and Google Search Console to monitor site traffic.
  • Ongoing Maintenance: Regularly update WordPress core, themes, and plugins to maintain site security and performance.


Migrating from Wix to WordPress is a significant undertaking, but with careful planning and execution, you can successfully transfer your content, recreate design elements, and leverage WordPress’s powerful features. Enjoy the increased flexibility and customization options with WordPress, and watch your site grow and thrive on its new platform.


1. How long does it take to migrate from Wix to WordPress?

The migration process can take from a few hours to several days, depending on site complexity and your familiarity with both platforms. Plan for at least a weekend for ample troubleshooting time.

2. Will my SEO rankings be affected by the migration?

If done correctly with 301 redirects and proper SEO setup, your rankings should not be negatively impacted.

3. Can I migrate my e-commerce store from Wix to WordPress?

Yes, using WooCommerce for WordPress e-commerce needs. Plan extra time for product page and payment gateway migration.

4. Do I need to hire a developer to migrate my site?

It’s possible to migrate independently, but a developer can expedite the process, particularly if you’re unfamiliar with WordPress.

5. What if issues arise during the migration?

Consult WordPress support forums or hire a professional. Numerous online resources and tutorials can assist in troubleshooting.

6. How do I ensure my site remains secure after migration?

Install security plugins, keep your WordPress installation updated, and regularly back up your site.

7. Can I keep my Wix domain name after migrating to WordPress?

Yes, you can transfer your Wix domain to your new WordPress hosting provider.

8. Will my media files be automatically transferred during the migration?

No, you will need to manually download and upload your media files.

9. How do I improve my site’s performance after migration?

Use performance optimization plugins, choose a reliable hosting provider, and regularly clean up your database.

10. What are some common challenges during migration?

Common challenges include exporting content, handling media files, and setting up redirects. Planning and preparation can help mitigate these issues.

Picture of Katerina Valeria
Katerina Valeria
Hi there! My name is Catherine and I am a professional content creator with a focus on WordPress. I write blog articles for Gloria Themes, sharing my knowledge and expertise on all things related to this popular website platform.

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