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How to Migrate From Squarespace to WordPress

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Migrating a website from one platform to another can seem daunting, especially when you’re moving from an all-in-one solution like Squarespace to a more flexible but complex platform like WordPress. Both platforms have unique strengths catering to different user types.

Squarespace is a favorite among beginners and those who want a quick, stylish website without getting into the technical details. Its drag-and-drop interface, beautiful templates, and all-in-one approach make it a hassle-free choice for small businesses, bloggers, and creatives.

WordPress, on the other hand, is the powerhouse of the web, used by more than 40% of all websites globally. It offers unparalleled flexibility, a vast array of plugins and themes, and the ability to customize every aspect of your site. Whether you’re a blogger, a business owner, or a developer, WordPress can be tailored to fit your needs perfectly.

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So, why make the switch to migrate from Squarespace? While Squarespace is great for getting started, you might find it limiting as your site grows. WordPress allows for more advanced features, better SEO control, and extensive customization. In this comprehensive guide, we’ll walk you through the entire process to migrate from Squarespace to WordPress, ensuring you retain all your valuable content and SEO rankings while gaining the freedom and flexibility that WordPress offers.

Comparing Squarespace and WordPress


Squarespace is known for its user-friendly interface and beautiful, professionally designed templates. It’s a great choice for those who want a quick, stylish website without delving into too much technical detail. Some of its key features include:

  • Drag-and-drop builder: Easy to use for beginners.
  • All-in-one solution: Includes hosting, domain registration, and SSL.
  • Beautiful templates: High-quality designs suitable for various industries.
  • Customer support: 24/7 support available.


WordPress is renowned for its flexibility and extensive customization options. As an open-source platform, it offers thousands of plugins and themes, giving you the ability to create a truly unique website tailored to your specific needs. Some of its key features include:

  • Flexibility: Highly customizable with themes and plugins.
  • SEO-friendly: Advanced SEO tools and plugins available.
  • Community support: Large community and extensive documentation.
  • Scalability: Suitable for small blogs to large enterprise websites.

Why Migrate from Squarespace to WordPress?

So, why might you want to migrate from Squarespace to WordPress? The answer often lies in the limitations you might encounter as your site grows. Squarespace can become restrictive if you need advanced features, better SEO control, or more intricate customizations. WordPress, with its vast ecosystem, can provide the tools and flexibility required for scaling your website, making it a preferred choice for many businesses and bloggers. For more information you can read this blog

Preparing for the Migration

Backup Your Squarespace Site

Before you begin the migration process to migrate from Squarespace, it’s crucial to back up your Squarespace site. Although Squarespace doesn’t offer a direct way to create a full site backup, you can manually save your content. Download your images and copy important text content to your local drive. This step ensures that even if something goes awry during the migration, you won’t lose your hard-earned content.

Setting Up WordPress Hosting

The next step is to set up hosting for your new WordPress site. Unlike Squarespace, which includes hosting in its subscription plans, WordPress requires you to choose your own hosting provider. The type of hosting you select can impact your site’s performance, security, and scalability.

Choosing the Right Hosting Provider

  • Shared Hosting: Affordable and suitable for beginners, but can be slow during peak times.
  • Managed WordPress Hosting: Optimized for WordPress, offering better performance and security.
  • VPS and Dedicated Hosting: Provides dedicated resources for better performance and security, ideal for high-traffic sites.

For more details on choosing the right hosting, check out our WordPress Hosting Guide.

Installing WordPress

One-Click Installation

Many hosting providers offer a one-click installation feature for WordPress. This is the easiest and Many hosting providers offer a one-click installation feature for WordPress. This is the easiest and quickest way to get your WordPress site up and running. Simply log into your hosting account, find the WordPress installation option, and follow the prompts. Within minutes, you’ll have a basic WordPress site ready for customization.

Manual Installation

For those who prefer a hands-on approach or if your hosting provider doesn’t offer a one-click installation, you can manually install WordPress. Download the latest version of WordPress from, upload it to your hosting account via FTP, and follow the installation instructions. This process requires a bit more technical know-how, but it’s a good skill to have if you plan to manage your site long-term.

For a detailed guide on manual installation, visit Installing WordPress.

Exporting Content from Squarespace

Exporting Pages and Posts

Squarespace provides a built-in tool to export your content, but it’s important to note that this tool has limitations. Go to your Squarespace site’s settings, navigate to “Advanced,” and select “Import/Export.” Choose “Export” and download the XML file. This file will contain most of your blog posts and basic pages, but some content, like product pages or certain customizations, may not be included.

Handling Media Files

Media files (images, videos, etc.) do not get exported automatically. You will need to download these manually from your Squarespace site and then upload them to your new WordPress site. This can be time-consuming, but it’s essential for ensuring that your site looks complete and professional after the migration.

Challenges in Exporting Content

  • Limitations of the Export Tool: Some content types may not export properly.
  • Handling Missing Elements: Be prepared to manually recreate certain elements on your new WordPress site.

For more information on exporting content, read Exporting Content from Squarespace.

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Importing Content to WordPress

Using the WordPress Importer Tool

WordPress has a built-in importer tool that makes it relatively easy to bring in your Squarespace content. Go to your WordPress dashboard, navigate to “Tools,” and select “Import.” Choose the “WordPress” option, install the importer plugin if necessary, and upload the XML file you exported from Squarespace. This tool will guide you through the process of mapping authors and ensuring that your content is imported correctly.

Manual Content Transfer

For content that didn’t export correctly or at all, you’ll need to manually transfer it. This involves copying the text and media from your Squarespace site and pasting it into new posts or pages in WordPress. While tedious, this method ensures that you retain control over how your content appears on your new site.

Importing Pages and Posts

  • Setting Up the Structure: Recreate the structure of your Squarespace site in WordPress.
  • Formatting Issues and Fixes: Adjust formatting to ensure your content looks polished and professional.

For a step-by-step guide, visit Importing Content to WordPress.

Setting Up Your WordPress Theme

Choosing a Theme

Selecting the right theme is crucial for the look and feel of your WordPress site. There are thousands of free and premium themes available. Look for a theme that matches the aesthetic of your Squarespace site or use this as an opportunity to refresh your design. You can find themes at the WordPress Theme Directory or marketplaces like ThemeForest.

Installing and Customizing the Theme

Once you’ve chosen a theme, install it via the WordPress dashboard under “Appearance” > “Themes.” After installation, use the theme customizer to make adjustments. This includes setting up your header, footer, fonts, colors, and other design elements to match your branding.

Customization Tips

  • Adjusting the Layout: Use the theme customizer to tweak your layout.
  • Adding Custom CSS: For more advanced customizations, add custom CSS in the “Additional CSS” section.

For detailed instructions, visit Using Themes in WordPress.

Setting Up Essential Plugins

SEO Plugins

Optimizing your site for search engines is crucial for driving traffic. Plugins like Yoast SEO or All in One SEO Pack can help you manage your on-page SEO, create sitemaps, and more. These tools offer guidance on optimizing your content and improving your site’s visibility in search results.

Backup Plugins

Regular backups are essential for protecting your site against data loss. Plugins like BackupGuard or BackupBuddy can automate the backup process, allowing you to restore your site quickly if something goes wrong.

Security Plugins

Securing your WordPress site is critical. Use plugins like Wordfence or Sucuri to protect against malware, brute force attacks, and other security threats. These plugins offer features like firewall protection, malware scanning, and login security.

Performance Optimization Plugins

Ensuring your site loads quickly is vital for both user experience and SEO. Plugins like WP Rocket or W3 Total Cache can help optimize your site’s performance by caching pages, optimizing your database, and more.

Plugin Recommendations

Besides the plugins mentioned above, consider installing:

  • Akismet: Protects your site from spam comments.
  • Jetpack: Enhances your site with features like social sharing, site stats, and security.
  • Contact Form 7: Creates customizable contact forms for your site.

Avoiding Plugin Overload

While plugins add functionality, be cautious about installing too many. Each plugin can impact your site’s performance and security. Choose plugins wisely and regularly review them to ensure they are still necessary and up-to-date.

Migrating Design Elements From Squarespace

Recreating the Design

To recreate your Squarespace design in WordPress, customize your chosen theme and possibly use a page builder plugin like Elemento, WP Bakery Page Builder, or Divi. Take note of your current design elements, such as fonts, colors, and layouts, and implement them in your new WordPress site.

Customizing Widgets and Sidebars

WordPress widgets and sidebars provide additional customization options. Use these to add features like recent posts, social media links, and custom menus to your site.

Setting Up Your WordPress Menus

Creating and Customizing Menus

Menus are crucial for site navigation. In WordPress, you can create and customize menus under “Appearance” > “Menus.” Add pages, posts, categories, and custom links to your menu, and arrange them to create a logical structure.

Menu Management Tips

  • Best Practices: Keep menus simple, use clear labels, and limit the number of items.
  • Handling Submenus: Organize content using submenus to improve navigation.

Redirecting URLs

Setting Up 301 Redirects

To maintain your SEO rankings and ensure a smooth transition for visitors, set up 301 redirects from your old Squarespace URLs to your new WordPress URLs. This tells search engines that your content has permanently moved, preserving your search engine rankings.

Using Redirection Plugins

Plugins like Redirection can help manage 301 redirects easily. Enter the old Squarespace URL and the new WordPress URL, and the plugin handles the rest.

Redirect Best Practices

  • Testing Redirects: After setting up redirects, test them to ensure they work correctly.
  • Avoiding Redirect Chains: Direct each URL to its new destination to maintain site speed and SEO.

Testing Your New WordPress Site

Reviewing Content

After migrating content, thoroughly review your site. Check pages, posts, and media for missing elements or formatting issues.

Checking Links and Functionality

Test internal and external links, forms, and interactive elements to ensure they work correctly.

Pre-Launch Checklist

  • Browser Compatibility: Check your site across browsers and devices using tools like BrowserStack.
  • Performance Testing: Use tools like GTmetrix to optimize site performance.

Launching Your WordPress Site

Updating DNS Settings

Update DNS settings to point your domain to your new WordPress site. This process can take up to 48 hours to propagate.

Going Live

After DNS changes propagate, your new WordPress site is live. Perform final checks to ensure everything works.

Post-Launch Steps

  • Monitoring Traffic: Use tools like Google Analytics and Google Search Console to monitor site traffic.
  • Ongoing Maintenance: Regularly update WordPress core, themes, and plugins to maintain site security and performance.


Migrating from Squarespace to WordPress is a significant undertaking. With careful planning and execution, you can successfully transfer content, recreate design elements, and leverage WordPress’s powerful features. Enjoy increased flexibility and customization options with WordPress, and watch your site grow and thrive on its new platform.


How long does it take to migrate from Squarespace to WordPress?

The migration process can take from a few hours to several days, depending on site complexity and your familiarity with both platforms. Plan for at least a weekend for ample troubleshooting time.

Will my SEO rankings be affected by the migration?

If done correctly with 301 redirects and proper SEO setup, your rankings should not be negatively impacted.

Can I migrate my e-commerce store from Squarespace to WordPress?

Yes, using WooCommerce for WordPress e-commerce needs. Plan extra time for product page and payment gateway migration.

Do I need to hire a developer to migrate my site?

Possible to migrate independently, but a developer can expedite the process, particularly if unfamiliar with WordPress.

What if issues arise during the migration?

Consult WordPress support forums or hire a professional. Numerous online resources and tutorials can assist in troubleshooting.

Picture of Katerina Valeria
Katerina Valeria
Hi there! My name is Catherine and I am a professional content creator with a focus on WordPress. I write blog articles for Gloria Themes, sharing my knowledge and expertise on all things related to this popular website platform.

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