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20 Things to Consider When Choosing a WordPress Theme

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Choosing a WordPress theme is a critical step when building a website. The theme you pick will be the foundation of your website’s aesthetics, usability, and functionality. With thousands of themes available, both free and premium, making the right choice can be quite overwhelming. However, by focusing on some key factors, you can ensure that you select a theme that suits your specific needs and requirements.

In this comprehensive guide, we will discuss the top 20 things you need to consider when choosing a WordPress theme for your website.


While it might be tempting to choose a theme with flashy animations and complex layouts, it’s important to remember that simplicity often yields the best results. A simple and clean theme will provide a more user-friendly experience and improve your website’s performance. In addition, a clean, minimalistic design will allow your content to take center stage.

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With more people using smartphones and tablets to browse the internet, having a responsive theme is no longer optional – it’s essential. A responsive theme adapts its layout based on the screen size and resolution, ensuring that your website looks great on all devices. Not only is this important for usability, but it’s also a ranking factor for search engines like Google.

Browser Compatibility

Different users may use different browsers to access your website. Therefore, your WordPress theme should look and perform well across all major browsers such as Chrome, Firefox, Safari, and Internet Explorer. Most theme developers test their themes using sophisticated browser compatibility testing tools. However, it’s always a good idea to perform some basic tests to ensure that your website looks as intended on different browsers.

SEO Friendliness

Your WordPress theme plays a crucial role in your site’s search engine optimization. A good theme will be coded in a way that it’s easy for search engine crawlers to navigate, leading to better indexing and ultimately, better visibility on search engine results pages. Look for themes that are marked as ‘SEO Friendly’ or ‘SEO Optimized’.

Customization Options

Customization options will determine how much control you have over your website’s look and feel. A good WordPress theme should come with a range of customization options that allow you to modify elements like color schemes, typography, layout settings, and more. These features enable you to personalize your website and make it unique without requiring any coding knowledge.

Plugin Compatibility

Plugins are tools that you can install on your WordPress website to add new features and functionalities. When choosing a theme, it’s crucial to ensure that it’s compatible with the most popular and widely used WordPress plugins. These may include SEO plugins like Yoast SEO, security plugins like Wordfence, and caching plugins like W3 Total Cache, among others.

Support and Updates

Technology and design trends evolve over time, and so should your theme. Regular updates will ensure that your theme remains compatible with the latest version of WordPress, maintains security standards, and includes any new features or improvements. Furthermore, excellent customer support is invaluable, particularly for beginners. This will ensure that you can get help if you run into any issues with your theme.


The speed and performance of your website have a significant impact on user experience and search engine rankings. Some themes, particularly those with many features and complex layouts, can slow down your website. Therefore, it’s important to choose a theme that is optimized for speed and performance.

Ratings and Reviews

Before selecting a theme, take the time to look at its ratings and reviews. This will give you an idea of the experiences other users have had with the theme. Keep in mind, however, that not all reviews are created equal. A few negative reviews among many positive ones shouldn’t necessarily be a deal-breaker.


WordPress themes come in a range of prices, from free to hundreds of dollars. Your budget will likely play a role in your decision-making process. Keep in mind that while premium WordPress themes often come with more features and support, there are plenty of excellent free themes available. The key is to ensure that the theme you choose meets your needs, regardless of its price tag.

Monetization Options

If you plan on monetizing your website, you’ll need a theme that supports different monetization methods. This could include advertising spaces, e-commerce functionality for selling products, or features to handle subscription-based models.

Translation Ready

If you’re targeting an audience that speaks different languages, you need a WordPress theme that is translation-ready. This means the theme supports multilingual plugins or comes with a built-in translator. This feature will allow you to translate your content into multiple languages, making your website more accessible to a global audience.


An accessible theme is designed with all users in mind, including those with disabilities. This means that it should be easy to navigate using a keyboard only and work well with screen readers. Having an accessible website is not only a moral obligation but also a legal requirement in some cases.

Documentation and Resources

Good documentation and resources are crucial, especially if you’re new to WordPress. Detailed documentation will guide you on how to install and set up the theme, customize it, and troubleshoot any issues that may arise. Video tutorials, FAQs, and forums are also valuable resources.

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Widgets are small blocks that perform specific functions. They can be added to various areas of your WordPress site, like the sidebar, footer, or even the header in some themes. Ensure the theme you choose supports widgets as they can enhance your site’s functionality and design.

Content Layout

Consider the type of content you’ll be publishing on your site. Will it be text-heavy blog posts, portfolio images, product listings, or a mix? Choose a theme that presents your type of content in the most appealing and user-friendly manner.


A secure theme is coded following WordPress best practices and is regularly updated to patch vulnerabilities. Be wary of free themes from unverified sources as they may contain hidden malicious code. Stick to themes from reputable sources, like the official WordPress repository or trusted third-party theme shops.

Demo Content

Many WordPress themes come with demo content, so you can easily import it and replace it with your own. This feature can significantly speed up the site-building process, as it provides you with a fully functional site layout to start with.

Page Builder Compatibility

If you want to create custom page layouts without coding, you need to ensure that your chosen theme is compatible with WordPress page builders. These drag-and-drop tools, like Elementor, Beaver Builder, or Divi, allow you to create unique layouts for your website.

Theme’s Purpose

Different themes are designed for different purposes. For example, some are designed for blogging, others for e-commerce, and others for a corporate presence. Make sure to choose a theme that matches the purpose of your website.

In conclusion, the process of choosing a WordPress theme should not be taken lightly. By considering these 20 factors, you will be well on your way to selecting a theme that not only looks great but also enhances your website’s functionality, usability, and performance. Happy theming!

Conclusion for Choosing a WordPress Theme

In the ever-evolving landscape of the web, selecting the ideal WordPress theme for your website can seem like a daunting task. However, it becomes more manageable when you consider the essential aspects discussed in this guide. From brand compatibility, clean design, and mobile optimization to SEO-friendliness, plugin compatibility, and regular theme updates, every factor plays a crucial role in shaping the success of your website.

Your WordPress theme is more than just the aesthetic appeal of your website; it is the foundation upon which your digital presence stands. It should align with your brand, appeal to your audience, and facilitate your content strategy. Moreover, it needs to be adaptable, secure, and prepared for the future, giving your website the durability it needs to grow and evolve.

The perfect theme isn’t necessarily the most expensive, feature-rich, or aesthetically appealing one on the market. It’s the theme that best fits your brand, caters to your audience, and meets your site’s unique needs. So, as you embark on your theme hunting journey, remember to balance functionality with design, simplicity with versatility, and current needs with future growth.

In conclusion, remember that your website is an extension of your brand. Choose a theme that not only encapsulates your brand identity but also enhances the user experience and amplifies your site’s performance. Happy theme hunting, and here’s to building a successful, dynamic, and engaging website with the perfect WordPress theme!

Picture of Katerina Valeria
Katerina Valeria
Hi there! My name is Catherine and I am a professional content creator with a focus on WordPress. I write blog articles for Gloria Themes, sharing my knowledge and expertise on all things related to this popular website platform.

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